This year, the IPEKYOL Design Team brought a professional touch to the Istanbul Marathon by designing and producing the official running shirts for supporters running on behalf of the Turkish Education Foundation (TEV). Drawing from the elegant and modern aesthetic they’ve long championed across IPEKYOL, Machka, and Twist, the designers infused the TEV jerseys with a visual language that honors every step taken for education and symbolizes the power of collective solidarity.
Once again this year, the IPEKYOL GROUP Running Team will take part in the Istanbul Marathon on November 3, running to support scholarship funds and to help more young women access education.
Through its collaboration with the Turkish Education Foundation (TEV), IPEKYOL GROUP proudly continues to support the educational journeys of girls enrolled in technical high schools and universities across Türkiye.

IPEKYOL Group has reinforced its commitment to sustainability by taking a new step and signing the United Nations Global Compact (UN Global Compact). With this move, the Company has further advanced its pledge to adhere to global standards in environmental, social and governance (ESG) matters.
In its most recent Sustainability Report, the Group shared the targets it set for reducing environmental impacts, contributing to social responsibility projects and enhancing ethical business practices. Participation in the UN Global Compact stands out as a concrete reflection of these strategies.
Commenting on the development, IPEKYOL Group CEO Uğur Ayaydın stated: “Becoming a signatory to the UN Global Compact allows us to reinforce our sustainability vision within a globally recognized framework. As we continue to build business models that are environmentally and socially conscious, we remain committed to creating a more livable future in collaboration with our stakeholders. We believe this step will serve as an inspiring example not only for our company, but also for our industry and society at large.”
The UN Global Compact is the world’s largest corporate sustainability initiative, encouraging companies to align their operations with ten universal principles in the areas of human rights, labor, environment, and anti-corruption. In this context, IPEKYOL Group aims to accelerate efforts around reducing its carbon footprint, supporting the circular economy, and embracing principles of diversity and inclusion.
By anchoring its sustainability strategy in universal principles, the Group continues to move forward with initiatives that set it apart in the industry. Through these actions, the company reinforces its long-term vision of offering a more livable future for both its stakeholders and society as a whole.

In an unprecedented fashion moment, ELIE SAAB x IPEKYOL create an exclusive capsule collection that celebrates whimsicality and ethereal allure, seamlessly catering to the many desires of the contemporary woman. Featuring a predominantly black and neutral palette with splashes of colors, the limited edition capsule collection exudes a romantic glamour and accentuates the feminine silhouette through a delicate balance of texture and detailing. According to Elie Saab Jr, CEO of ELIE SAAB Group: “We collaborated with IPEKYOL on this limited capsule collection to share a taste of our brand’s DNA with young fashion enthusiasts while exploring new horizons and sharing our vision of feminine beauty.” For Uğur Ayaydın, IPEKYOL GROUP CEO: “Collaborating with ELIE SAAB, a stalwart of global fashion, ignites boundless excitement among our brand enthusiasts. At IPEKYOL GROUP, we persistently nurture growth, and are continually exploring new avenues for expansion both domestically and internationally. This groundbreaking collaboration with a global icon solidifies our foothold in the fiercely competitive Turkish market, while also setting a pioneering standard. Our primary goal is to make our brands among the top 5 most recognized brands in Türkiye and the neighboring region in the next 5 years, by enriching our brand's prowess with an extensive array of offerings.” Twenty four limited edition pieces will be unveiled in a fashion show at Istanbul’s Galataport overlooking the Bosphorus Strait on May 7, 2024. The capsule collection will be readily available simultaneously across IPEKYOL’s 70 boutiques in Turkey and 18 internationally the following day. ELIE SAAB X IPEKYOL Capsule Collection was photographed in Paris with German model Franziska Jetzek. The shoot was styled by Geraldine Saglio, former fashion editor at French Vogue, and lensed by illustrious photographer, Álvaro Beamud Cortes.

As part of a collaborative training program with Bahçeşehir University, BAUGO, and IPEKYOL, store employees will have the opportunity to engage in a year-long academic development program. The program, focusing on training skilled staff in the retail sector and subsequently employing the trained individuals, was structured as a hybrid training initiative. The training program, delivered by academics from Bahçeşehir University and IPEKYOL’s own trainers, caters to newly hired sales consultants, recently joined and promoted store assistant managers, and store managers and encompasses face-to-face, synchronous, and asynchronous training methods.

The spirited energy of Twist returns with the new season of Twist Up Activewear! This collection delivers a seamless blend of dynamism, allure, and comfort perfect for both workouts and everyday wear.
Inspired by the grace of ballerinas, the collection stands out with special quick dry fabrics that offer maximum freedom of movement and refined performance. This season’s spotlight hues dusty blush, olive green, black, anthracite, and white promise a sophisticated edge. With bold colorblock accents leading the way, the collection is set to be one of the season’s most defining trends.
Asymmetric skorts, mesh detailed windbreakers, uniquely cut legging bra sets, and layered look sweat sets are all designed to move with the modern woman’s fast paced yet graceful lifestyle.
The accessory lineup features sleek belt and backpack styles, fashion forward sneakers, statement caps, and practical thermoses each adding the perfect finishing touch. By fusing ballerina elegance with the bold pulse of active living, Twist Up Activewear is ready to make its mark this season.
Discover the Twist Up Activewear collection now at Twist stores and online at twist.com.tr.

Ipekyol Group secured the title of “the Happiest Workplace in Türkiye" for the second time in the research conducted in collaboration with Happy Place To Work and Capital Magazine.

With a rich legacy of firsts in Türkiye’s women’s ready to wear industry, IPEKYOL now sets its sights on a new destination: IPEKYOL&Co a space where timeless elegance, refined innovation, and elevated quality take center stage.
Named after the abbreviation of the word “Complementary,” IPEKYOL&Co draws from the heart of Ipekyol’s ready to wear collections to offer a carefully curated range of pieces that empower women to personalize their look and elevate their signature style. Introducing a new approach to both retail and digital experience, IPEKYOL&Co brings together IPEKYOL’s uniquely broad selection of shoes, bags, and accessories—now joined by personal cosmetics—within an inspiring new concept space.
From day to night, from work to weekend, and from daily essentials to holiday travel, IPEKYOL&Co aims to become a go to destination not only for must have pieces but also for adding beauty and meaning to special moments such as Mother’s Day, Valentine’s Day, New Year’s, and birthdays. Guided by sustainability and a deep sense of responsibility to the planet, IPEKYOL&Co reimagines the art of gifting through eco conscious materials and mindful production practices.
The destination for a new generation shopping experience both online and in store: IPEKYOL&Co…
Positioned as a new concept store and digital experience platform, IPEKYOL&Co brings together the supporting stars of IPEKYOL’s signature styles: shoes, bags, accessories, and beauty products. With a product selection that acts as a 360 degree complement to any look, IPEKYOL&Co speaks not only to Ipekyol’s loyal audience but also to a new generation of style savvy women who complete their looks with accessories, enjoy experimenting with different aesthetics, and may be discovering the IPEKYOL experience for the first time. With a strong focus on the digital journey, IPEKYOL&Co blends functionality and aesthetics to offer visitors a next gen online shopping experience one defined by comfort, beauty, and intuitive design.

Celebrating the art of gifting, IPEKYOL Cosmetics continues to elevate self-care rituals and transform living spaces with its refined, mystical scents. Offering two curated product lines Personal Care and Home Fragrance the IPEKYOL Cosmetics Collection brought a fresh perspective to Mother’s Day gifting at its pop-up store in İstinyePark Mall, open from May 1 to 30. With Personal Care Gift Sets, Cologne & Hand Cream Duos, and Home Fragrance Bundles, the collection introduced elegant new options for thoughtful giving.

We prioritize efficient and secure order delivery, maintaining the same careful approach from production through to sales. Our unwavering commitment to customer satisfaction drives us to carefully assess and integrate feedback within our customer centric framework.
Drawing from our expertise in the ready to wear industry, our collaboration with Arvato fortifies our operational capabilities, combining technological infrastructure and global experience for ongoing excellence. Technology is seamlessly embedded at every operational juncture, ensuring optimal process management. Additionally, we are aware of our environmental impact, with a specific focus on minimizing our carbon footprint, particularly in the selection of packaging materials.